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''Even when you're aware of the phenomenon, you can't escape it. One of the best meals I've eaten in the past year was at Vij's in Vancouver, a spectacular Indian restaurant with a no-reservations policy and a permanently long wait to get in. Would I have appreciated the meal as much if I'd been able to saunter into a half-empty restaurant and get served immediately? Quite possibly not. The quality of the food more than justified the two hours I invested waiting for a table. But at the same time, the two hours I invested waiting for a table probably also improved the perceived quality of the food.''
-Felix Salmon, finance blogger at Reuters