CHANEL PERFUME || Keira Knightley channels a Muse for Chanel

It's been a long association between British actress Keira Knightley and Chanel's Coco Mademoiselle scent. Or it at least it feels that way. After all, we first saw the pairing back in July 2007, scarcely four months after Fashionising.com was first published. Across the intervening years we've been able to chart much of what Miss Knightley's influence upon fashion has been, the close cropped advertising meaning that was largely a factor of measuring her hair length. She cut it short then grew it long, following and influencing the trends as she went. Today the spring 2011 component of the Chanel Coco Mademoiselle has come across our desk and again it's a closely shot picture of Miss Knightley, her hair filling the parts of the frame that her face and the parfum bottle do not. And it's oddly the hair that we find most striking as it left us doing something of a double-take as we assumed that it was model-of-the-moment Arizona Muse our eyes were moving over. It's not, but what it is, as charted through the progression of an evolving advertising campaign, is proof that short, textured hair is very much the statement of the season and a dominant part of 2011's hairstyle trends.

Two different crops of the lead-photo for Keira Knightley spring 2011 campaign for Chanel's Coco Mademoiselle scent have been released. You can see them both by clicking on the thumbnails below.