Iceland's Most Famous Mother, Bjork, Helps with Economy

Bjork and son, Sintra.

Icelandic singer Bjork has teamed up with finance chiefs in a bid to save her homeland's ailing economy.

The former Sugarcubes star has given her backing to Reykjavik-based Audur Capital's drive to encourage investors to inject capital into businesses in the country.

And her involvement has already boosted the fund. It is expected to attract more than $16 million by the end of March.